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The NBAA has announced that it has entered a partnership with Rolland Vincent Associates (RVA) to create a new member-driven business aviation intelligence service. Business aviation operators have access to transaction data, aircraft listings, OEM forecasts and economic reports. What they often lack is a consistent measure of what their peers are seeing and experiencing in the market right now, which is what the partnership aims to cover. The quarterly intelligence service will be exclusive to NBAA members and will combine member feedback, survey results, market intelligence, policy developments and forecasting. RVA will survey NBAA members, consolidate the answers, and return them as research to provide recurring insights into the state of business aviation. The survey is being formulated now, and the first product is expected in the first quarter of 2027. Operators increasingly want information that helps answer practical questions: Are other flight departments delaying purchases? Are operators still expanding? What issues are becoming more important? How are businesses responding to regulatory or economic changes? "We are excited to work with NBAA to provide insights that are uniquely curated to its members' specific interests and perspectives," said Rolland Vincent, RVA's founder, co-owner and president. "Our goal is to help leaders identify meaningful market and industry developments before others do and understand how those insights can be incorporated into strategy and decision-making to generate successful outcomes." The partnership highlights the value of operator sentiment as a market signal. Aircraft deliveries, transaction volumes and inventory levels explain what happened. Surveys and recurring industry feedback can sometimes indicate where the market may be heading next. The service depends on member feedback. Its usefulness will be determined less by NBAA or RVA and more by whether enough operators consistently share information about market conditions, business trends, and operational concerns. If participation is strong, the result could become one of the industry's more useful measures of business aviation sentiment. Why it matters Business aviation has no shortage of market data, but much of it is backward-looking. The NBAA-RVA partnership is built around the idea that understanding what operators are planning, delaying, buying and worrying about may be just as valuable as tracking deliveries, transactions and inventory. If participation is strong, the resulting intelligence could become a useful measure of operator sentiment and provide an earlier indication of where the market is headed than traditional industry data alone.