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Jetfly Group has announced that all of its entities will be rebranding as of May 1, 2026. The group will first present itself under its new identity at AERO Friedrichshafen 2026 from April 22 to 25.
The company states this decision reflects its international expansion and introduces a more cohesive and clearer identity. It is supposed to support Jetfly's long-term development strategy by improving the visibility of its service offering and reinforcing the company's values.
Over the years, Jetfly Group has acquired multiple companies from various segments of business aviation. These companies include CaptainJet, Hendell Aviation, Fly 7 Aviation and Fly 7 Training. The group also relies on Jetfly Technik, Jetfly Technik Suisse, myLittlePlane and its Bournemouth, UK, Pilatus-approved maintenance centres. These companies work very closely together to provide tailored services to clients. The new branding is supposed to formalize collaboration by bringing the companies under a unified identity. All of the entities will have a shared foundation and logo, but each business unit will have a dedicated color to make them distinct. The new visual identity will be implemented progressively in the coming months, starting with Jetfly Group's new website.
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The fractional ownership services continue to operate under the Jetfly name, while Fly 7 becomes Jetfly Management. Charter flight requests for Jetfly and Fly 7 are now under Jetfly On-Demand, while Fly 7 Training becomes Jetfly Training. Jetfly Technik, Jetfly Technik Suisse, and Bournemouth will be consolidated to Jetfly Technics. MyLittlePlane will become Jetfly Trading. CaptainJet is the only entity to remain unchanged, as its activities are complementary and independent from the group's operated fleet.