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Alaska Airlines debuted its newest themed aircraft, covered in colorful images of beloved characters like Mickey Mouse and Goofy. "Mickey's Toontown Express" was unveiled at a gate ceremony in Seattle as passengers boarded the inaugural flight to Orange County, California to visit the Disneyland Resort in Anaheim.
The Boeing 737-800 is Alaska Airlines' eighth livery in collaboration with Disneyland Resort. The brightly colored aircraft has playful cartoon images of Mickey Mouse and Minnie Mouse along with Goofy, Pluto, Donald Duck and Daisy Duck, as well as Chip ‘n' Dale on the boarding doors and winglets. This lively livery took artists over 400 hours and 20 days to hand-paint the exterior from nose to tail.Alaska Airlines and Disney sent many families and special guests on the inaugural flight to the premium care the airline provides and the joy of the Disneyland resort. This special experience included priority boarding for families with children under two, family seating without additional charge, coloring books and the Kids' Choice Picnic Pack and Jetsetter's Jam Sandwich for the guests flying in the Premium and Main Cabins. The plane offers passengers activity books and snack packs with designs featuring Mickey Mouse and other characters featured on the aircraft, while supplies last.
"Our relationship with Alaska Airlines is more than 25 years strong and truly celebrates the magic of Disney," said Sybil Crum, vice president of marketing and commercial strategy at Disneyland Resort. "The plane's artwork marks Alaska Airlines' eighth transformation of an aircraft featuring Disney artistry and exhibits the excitement and playfulness of the re-imagined Mickey's Toontown. We're so delighted for the opportunity to create even more memorable experiences for our guests together."
The exterior artwork was inspired by Mickey's Toontown in Disneyland Park. Other Disney-themed liveries include the "Friendship and Beyond at the Disneyland Resort" which shows Disney and Pixar characters Woody. Buzz Lightyear and Jessie and the "Star Wars Transport to the Disneyland Resort" which is a space-black livery celebrating the sci-fi global phenomenon. The whimsical Mickey Mouse-themed plane will fly guests for the next several years before it ends its normal rotation."It's heartening how much our Disneyland Resort-themed airplanes spark joy in our guests — young and young at heart," said Sangita Woerner, Alaska's senior vice president of marketing and guest experience. "What makes this even more special is the return of Mickey Mouse on an Alaska Airlines plane since he made his debut on our fleet eight years ago. Alaska's long-standing relationship with the Disneyland Resort has helped to create unforgettable experiences for our guests and employees. As a family-friendly airline, it speaks to the care we strive to show every day with these special touches."