Robinson Helicopter Company Launches Redesigned Website and Helicopter Configurator, Prioritizing Customer Experience

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Tags: Robinson Helicopter Company
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  • Redesigned Website Reflects Company’s Commitment to Transparency of Pricing and Information
  • Robinsonheli.com Adds Interest List and Information Updates for All-New R88

TORRANCE, CA – March 9, 2025 – Robinson Helicopter Company (RHC), the world's leading manufacturer of civil helicopters, launched its newly redesigned website www.robinsonheli.com. The new website offers a modern design, intuitive navigation, a new helicopter configurator and access to Robinson publications, flight training and maintenance courses. These tools and more are accessible on both desktop and mobile devices.

The updated site allows prospective buyers to visualize and customize their ideal helicopter with complete transparency with a more realistic build-and-price tool. Featuring interactive 3D visualization, and an advanced color selector, the helicopter configurator offers a more realistic and immersive experience. The step-by-step process guides users through customization options, where completed configurations and straight-forward pricing can be shared with others. No other helicopter company publishes clear upfront retail pricing and details.

"Our new website is a step forward in providing our customers, owners, and operators with the tools and information they need, wherever they are. We've focused on creating a transparent and accessible experience, empowering them to explore vertical aviation,” said David Smith, president and CEO of Robinson Helicopter Company. “Robinsonheli.com provides a foundation for how we intend to serve our community moving forward prioritizing accessibility and transparency, for customer, owner, and operator success.”

The new site also offers photos and information on the company’s latest helicopter, the R88. The R88 represents a significant expansion of Robinson’s product portfolio, addressing the need for a versatile and cost-effective single-engine utility helicopter. The R88 is designed to meet a wider range of mission requirements while maintaining the company’s hallmark reliability, affordability, and safety. Its highly configurable design meets the needs of demanding missions, including aerial firefighting, air medical transport and utility work. Its adaptable interior design allows for quick reconfiguration supporting various mission needs. Sign up on the website to receive more information on this R88.

Robinson plans to offer additional website features and functions over the next year, including user groups, a dealer and customer portal and expanded feature content.

About Robinson Helicopter Company

For more than 50 years, Robinson Helicopter Company has been at the forefront of the helicopter industry by delivering safety-enhancing technologies, including OEM-designed crash-resistant fuel cells, 4K cockpit video cameras, autopilot systems, impact-resistant windows, and NVG-compatible cockpits. Robinson is committed to developing, manufacturing, and supporting the most reliable and efficient manned and unmanned helicopters in the industry. For additional information, visit www.robinsonheli.com.

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